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Video Book Trailers are a great way to promote both you and your book. YouTube attracts millions of visitors every day and a well produced, quirky video can spread worldwide in a surprisingly short time. Authors who have learned this trick give themselves a real edge in their marketplace. Obviously, the video should link back to your author website, where you should have both the opportunity for them to join your list as well as to buy your book. Filament produced the programme above for Harper Collins to promote Tony Buzan's Mind Map based language learning products.
"What sets an independent publisher apart is their commitment to publishing as a business. Along with that comes the dedication to publishing excellence, which includes creating and delivering to the reader professionally designed and edited products-whether one or thousands of titles; whether via POD, offset or digital; whether on an e-reader, iPad or smartphone.The beauty of independent publishing is that in the end, size really doesn't matter-nor does the technology used to produce the content nor does who the author is. What matters is the independent publisher's focus on his or her publishing business-that blend of sales, marketing, editorial, production and promotion that serves as the launching pad for publishing success."
Florrie Kichler, President of the Independent Book Publishers Association.
 From Crew to Captain: Making the transition from working for a big institution to working for yourself by David Mellor
Going from working for a big institution to working for yourself is a big step, but David Mellor has made this journey. Using tips, hints and personal stories, David shows how to launch with confidence and achieve success rather than just becoming another casualty. With 50% of small businesses not surviving their first year and 80% not surviving their first five, David shows how he survived and how you can too!
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Love Your Life by John Rushton
Love Your Life is the first book in an inspiring series on love, life and happiness in the Alchemy of Life series by well travelled author and lifestyle commentator John Rushton. John has developed an extraordinary skill of helping people in transition to step back, see the big picture, and find clarity of thought and a new sense of direction. This has helped millions of people at a crossroads in life move beyond the negative circumstances that have held them back.
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Inspirational Blueprints for personal success for Women by Dr. Kem Thompson
With the intention to be read over a period of 30 days, Dr. Kem Thompson's book shows readers how they can take control over their life, become extremely confident, and shows how to take action to lead to success. Dr. Kem Thompson's lifelong passion is to "make women's lives better". During medical school, she learnt to apply the Universal Principles of Success, which made a huge difference in her outlook and performance on academics as well as life from then onwards. This is a woman who knows what it is a like to succeed, and is prepared to teach you!
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Turning Your Knowledge into Income by Chris Day
Chris Day, founder of Filament Publishing Ltd, invites you on a journey of discovery to the dusty area of your brain that is harbouring long forgotten knowledge, past  experiences, skills and old qualifications. All of these have a value, which has the potential to earn you some income. In his new book, Chris shows you how to take that knowledge and turn it into knowledge based products to market at a profit.
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