Andy Mouncey is a talented trainer who runs a organisation called The Coach Company. One of the subjects he is passionate about and trains his clients on, is goal setting.

So, in a crowded market place, how could he stand out from other trainers and have a powerful U.S.P to offer? He decided to put himself through the ultimate test of personal goal setting and enrol for the Arch to Arc Enduroman Challenge.

This involves running from Marble Arch in London , to Dover – some eighty miles or so. From there, swimming the English Channel , like that is a stroll in the park! Having arrived on a beach in France , the last leg of his journey was to cycle to Paris and the Arc de Triumph. Why would he put himself through such a grueling task? Well, firstly to discover what he could learn about himself and putting the theories of goal setting to the test, so that he could teach his clients from a position of strength, knowledge and credibility. Secondly, to write a book on the subject.

Now here is the powerful bit. When he committed himself to the date of the challenge, he booked and paid for the pilot vessel to accompany him across the Channel. He did this six months in advance knowing that, at that moment, he had hardly even swum across his local pool. There is total belief in the power of the goal setting process.

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