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PR Campaign

PR Starter Package £649

• Scheduled 30-minute introduction call with one of the senior members
of the team to discuss author goals, answer questions and introduce the project. Usually done via Skype or telephone.

  • Creation of an author profile on LiterallyPR.com (guaranteed to be online for at least 12 months).
  • Q&A sent to the client for completion.
  • Dedicated account manager.
  • Creation of an Advance Information Media Sheet (one page press release in a format we’ve become recognised for within the industry).
  • Includes one set of amendments – we want to be sure the client is happy with all written press materials that are sent out.
  • Establishment of an online ‘Press Folder’ that is guaranteed to be available for at least 12 months. The Press Folder link will be included in all communications with the press ensuring that access to vital information about you and your book are available even out of office hours. A Press Folder typically contains relevant images, press releases, and an author bio page. You are welcome to link to this folder from your own website/marketing materials and include our contact details as your PR representatives for all media enquiries.
  • Distribution of the press release to a targeted database. We handpick our lists for each press release by category, media angle, region etc.
  • We do not do a mass-mailing of random contacts repeatedly for each campaign. Our journalist contacts have been built up throughout the past decade and are regularly updated. Campaigns average between 200 and 1500 unique and targeted contacts depending on the subject/theme.
  • Email follow up with the press to our VIP targets (30-50 outlets we consider to be imperative to the campaign). You will be given a copy of the VIP list showing the outlets we will be targeting – your feedback is, of course, warmly welcome.
  • A second mailing of the AI, which acts as a nudge/reminder usually around 2-3 weeks after the first mailing.
  • Creation of a mailing list of named contacts who want to see the book.
  • The client will be responsible for sending out the books along with a printed copy of the AI.
  • Coverage book (as a PDF) and link to live coverage book that will be updated on a regular basis over the following weeks/months.
  • Any incoming leads or enquiries directed straight to the client via email once the campaign has ended.

The Four-Week Package £1999

  • Scheduled 30-minute introduction call to discuss author goals, answer questions and introduce the project. Usually done via Skype or telephone.
  • Creation of an author profile on LiterallyPR.com (guaranteed to be online for at least 12 months).
  • Fiction or Non-Fiction Q&A sent to the client for completion.
  • Dedicated account manager.
  • Weekly progress report via email.
  • Creation of an Advance Information Media Sheet (one page press release in a format we’ve become recognised for within the industry). Includes one set of amendments – we want to be sure the client is happy with all written press materials that are sent out.
  • Establishment of an online ‘Press Box’ that is guaranteed to be available for at least 12 months. The Press Box link will be included in all communications with the press ensuring that access to vital information about you and your book are available even out of office hours. A Press Box typically contains relevant images, press releases, and an author bio page. You are welcome to link to this folder from your own website/marketing materials and include our contact details as your PR representatives for all media enquiries.
  • Distribution of the press release to a targeted database. We handpick our lists for each press release by category, media angle, region etc.
  • We do not do a mass-mailing of random contacts repeatedly for each campaign. Our journalist contacts have been built up throughout the past decade and are regularly updated. Campaigns average between 500 and 1500 unique and targeted contacts depending on the subject/theme.
  • Email follow up with the press to our VIP targets (30-50 outlets we consider to be imperative to the campaign). You will be given a copy of the VIP list showing the outlets we will be targeting – your feedback is, of course, warmly welcome.
  • A second mailing of the AI, which acts as a nudge/reminder usually around 7-10 days after the first mailing.
  • A guaranteed investment of six hours of call time dedicated to pitching you and your book, hooking onto current articles/headlines/news stories, introducing feature ideas and editorial hooks that we’ve researched, and building on our relationships within key sectors of the press.
  • Creation of a mailing list (we don’t send books out unsolicited) of named contacts who want to see the book.
  • Regular pitching online (social media, email, use of newswires etc).
  • Mailing of up to 20 books to key members of the press on the mailing list (First Class Royal Mail charges applicable, there is a charge of £25 admin for every additional 20 books sent throughout the campaign).
  • For fiction authors – a dedicated blog tour in the US and UK with a guarantee of at least eight blogs covering your book.
  • For non-fiction authors – creation of a list of at least seven notable people you could send the book to for potential endorsements/reviews/marketing statements. We provide this list with full name and address details for you to work on (you can send a copy of your book with an edited version of the endorsement letter we will provide for you).
  • Suggestion of at least three articles you could write and provide to us for potential media placement. No guarantees that they will be placed but we have a good track record using this strategy. (Example: http://www.femalefirst.co.uk/books/robert-eddison-wisdom-andwordplay- 1108388.html).
  • Coverage book (as a PDF) and link to live coverage book that will be updated on a regular basis over the following weeks/months, plus a bespoke Next Steps document, a scheduled 30-60 minute call with
  • Helen Lewis to discuss Next Steps ideas and a copy of the final mailing list, so you can see who received a book and the status of each of those leads.


The Six-Week Package £2750

(Also available for US-centric PR campaigns conducted from the States and the UK) All that is listed above in the Four-Week Package PLUS:

  1. A free ticket to the next Author School Day (usually held in London
    in March and October/November). For more information:
    www.theauthorschool.com.
  2. Syndicated Interview with the author. Questions are put together by
    one of the journalists on the team (usually 12-20 questions) and the
    author is invited to respond by email. The interview is formatted and
    edited and sent out to selected contacts to inspire them to write about
    the author, call in a book, consider inviting the author to comment or
    contribute, book them for an interview or even used in its entirety as
    an article in its own right (example:
    https://www.psychologies.co.uk/come-together-social-reform).
  3. A further six hours of calls invested into the campaign to enable us to
    respond to timely hooks, follow paths of interest, reach a wider
    number of journalists and outlets. Total of 12 hours’ call-time (this is
    a major point of difference to other publicity agencies as we value the
    importance of relationships and telephone time – not just relying on
    newswires and emails).
  4. Marketing-driven, three-week listing on NetGalley, which typically
    retails at an RRP of around £530 for individual titles (to understand
    the benefits of this amazing review service please visit:
    https://www.netgalley.com/tour. The client will be provided with all
    reviews received via NetGalley that can be used in promotional
    materials, marketing, PR, even on the book cover if they’re
    particularly fabulous!
  5. Three guaranteed reviews on Amazon.com and Amazon.co.uk.
  6. Mailing of an additional 20 books (i.e. 40) without additional charge
    (only the Royal Mail First Class costs are billable).