Customers are F.I.C.K.L.E by Nick Bailey


How to sell large complex deals to equally large and complex clients


Nick Bailey believes that skill in the art of salesmanship is the one thing that will make the most difference to the economy and prospects of every country.

In this book, he shares the sales skills he has developed over 25 years’ in the IT industry selling high value complex deals, with a new generation who have few role models in sales to follow.

However, being effective in sales isn’t, as most people think, about fast talking; it is more about effective listening.

This book is perfectly positioned to help people who are selling high value complex products and services. In addition, the principles it contains are just as relevant to any small business looking to increase its customers and improve their relationships with them.

This book also provised a brand new overarching methodology which is primarily written to help you Find, Investigate, Close, Keep, Leverage and Expand business with clients, hence the mnemonic ‘F.I.C.K.L.E’TM.

This book is also available to download as a Kindle

Additional information

Weight 0.279 kg
Dimensions 23 × 15.5 × 1 cm


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