Sponsorship is not a Spectator Sport! by Iain M. Begg


The Art of Project/Programme Sponsorship


With delivering successful projects an ongoing struggle for most companies, Iain Begg teaches readers how to achieve and maintain success. Looking at projects from the standpoint of a Sponsor is imperative to delivering them successfully. A failure to provide leadership and strong sponsorship is often cited as a key driver of project failure. This book reveals how readers can watch out for those risks, monitor progress and setting up a project with success in mind.

The learning and observations within Sponsorship is not a Spectator Sport! will help you to avoid the common sponsorship pitfalls and open your mind to a world in which success is the only option.

Iain Begg is an experienced practitioner with over 25 years experience of delivering major projects as well as training others to do so. He has worked for Investment banks, Retails banks and Financial Houses in a variety of senior level Project Management, Programme Management and Line Management roles, and has a proven track record of delivering highly successful projects.

Iain Begg, owner of IMB Consultancy and joint owner of EndState Management Services, regularly uses his experience and knowledge in training courses emphasising on how to achieve and then maintain success.

Additional information

Weight 0.372 kg
Dimensions 23 × 15 × 1.5 cm


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