Stand up and Sell – by Dexter Moscow ISBN 978-1-912635-29-0 UK £14.99 USA $20 € 17

“In today’s sophisticated business world, it is even more difficult to excel at selling and to achieve results.

The book is full of practical suggestions which are real evidence of the fact that it is written by a practitioner who is a true professional”. 

Gerry Brown Author and Chairman of NovaQuest Capital Management LLC, private equity

“An Alchemist transforming leaden and lacklustre presentations into burnished gold”

Alex M M.D. 9MMPR

An Alchemist transforming wooden and stilted presentations into polished diamonds”.

Alex M M.D.

A really great read, with truly helpful advice and tips. Highly recommend this for anyone who wants some help in achieving success and improving your confidence.

Gill Gauntlett QVC Presenter

Gain a competitive advantage and the confidence to take you and your business centre stage.

Dexter’s passion is to help people maximise their precious time in pitching and presenting situations. To stand out from the crowd and clearly articulate their proposition and inspire others to buy what they’re ‘selling’.

It’s not enough to be technically brilliant at what you do, now you have to be a Master Communicator.  If the fear of making a fool of yourself prevents you from presenting to your executive, colleagues or potential customers, you’re missing a golden opportunity.

Step Up and Sell takes you through business winning processes that Dexter has used to sell £millions worth of products on QVC The Shopping Channel and taught others to do the same.  

His work in the corporate arena enables his clients to have the confidence to make powerful business winning presentations to an audience of 1 or many.

 Richard Branson said in a recent blog, “No matter how advanced our methods of communication have become, nothing seems to have come close to replicating the value of face to face contact.”

In this book you’ll discover how to effectively,

  • Prepare to present to an audience with relevance and knowledge.
  • Structure your presentation to gain maximum engagement and buy-in.
  • Create Content that will captivate, build credibility and establish trust.
  • Deliver it with poise, assurance and impact


My grey hairs have been gained through my substantial expertise working and coaching at the highest level in Finance, Property, Advertising, sales, and entertainment industries.

My associations with Reed International, the Dale Carnegie organisation, The Sandler Sales Institute and my live appearances, presenting on QVC The Shopping Channel, informs my unique approach to corporate communication, selling ideas and influencing skills.

As a keynote speaker and business coach, those working 1-2-1 with me and attending my presentations and sales courses have gained heightened communication abilities, new insights and increased confidence in ‘selling’, themselves and their business proposition.

As Managing Director of Audience Dynamics and a TV personality I specialise in coaching people to achieve communication excellence and conduct influencing excellence and master influencing excellence seminars. 

These interactive workshops focus on consultative and ‘Personal Sales’ skills in all aspects of that term, The 9 steps to Sales P.O.T.E.N.T.I.A.L. a tried and tested system that ensures we are in command of the sales process and ‘How to sell to an invisible audience’ using a unique system The 7 keys to P.E.R.F.E.C.T. communication, a process to win more business.

My son Alex and I have also developed a process “How to Sell at a Seminar Without Selling” enabling seminar speakers to leverage their presentations.

Graduates of these interventions are empowered to persuade, engage and develop instant rapport with a diverse audiences resulting in effective communication, ‘buy in’ from colleagues, more sales and greater brand recognition.